What I Do: Strategy-Led Marketing

Led by strategy.
Built with grit.

I do not do boring, standard marketing. I invent unconventional, creative ways to reach your target customer and produce meaningful, measurable results. I also do not offer preset, one-size-fits-all packages. Every engagement begins with a Discovery Meeting, where I learn your business from the inside out, followed by a custom proposal designed to create results that are creative, feasible, quantifiable, and sustainable.

What I Can Do

Strategy

  • Business development
  • Monetization
  • Timeline planning
  • Marketing & sales
  • Social media

Social Media

  • Strategic planning & integrations
  • Content creation
  • Paid ad management

Exposure

  • Media outreach
  • Blog outreach
  • Brand awareness
  • Event planning

Sponsorships & Endorsements

  • Portfolio & marketing stats
  • Negotiations
  • Collaborations & partnerships
  • Product promotions

Content & Assets

  • Websites
  • Graphic design
  • Branding
  • Logo & tagline
  • Strategy & planning

Strategic Alliances

  • Creative collaborations
  • Marketing partnerships
  • Suppliers & distributors
  • Venture capital
№ 01
Experiential & Guerrilla Marketing
Guerrilla ideas

This is the work I thrive on. Unconventional, highly creative campaigns engineered to reach your exact audience through brand activations, pop-ups, community collaborations, stunts, and memorable experiences. The idea must be more than clever. It has to connect the business, the customer, and the desired result. If it is boring and standard, it is not what I do.

a creative example

How does a new daycare reach parents in the community? Offer custom coloring sheets and kids' menus to every local restaurant.

The synergy is simple. Restaurants receive free, beautifully designed activity pages that keep children entertained at the table. The daycare lands directly in the hands of local parents at dinner, night after night.

No ad budget, no algorithm, and no wasted impressions. It is guerrilla marketing that reaches the customer directly, instead of casting a wide net with Instagram posts and Facebook ads. That is how I think.

real idea, real client

A brand wanted a visible presence at the town block party. A booth would have been easy. It also would have been easy to walk past. Instead, I handed out branded balloons to every child, each string cut so the logo floated at exactly eye level. Hundreds of small brand ambassadors carried the logo through the festival all day.

The children got a balloon. The brand got the entire crowd's eye line. Everybody wins.

flagship campaign

A townhouse community needed a grand-opening campaign. I built it around one cultural insight, one promotional film shot from a dog's point of view, and a network of local partnerships that promoted the event for free while supporting a rescue-dog charity. One idea, one shared cause, and an entire community promoting it together.

Read the full 38 North story →

Rabun Social conceptual brand-and-menu illustration
Conceptual menu
Eye-level branded balloons at a block party
Logo balloons
38 North grand opening
38 North opening
Bring me your most ambitious goal →
№ 02
Brand foundation

Complete brand builds, rebrands, and strategic refreshes grounded in what your business needs to communicate and accomplish: logo design, custom icon systems, brand strategy, voice and messaging, brand guidelines, and print collateral from brochures to signage. Update your current aesthetic or build something entirely new. Either way, it has to mean something.

See the branding packages →
№ 03
Web presence

Your website should clarify your offer, support your strategy, and make it easy for the right customer to act. I redesign and revamp sites on WordPress, Wix, and Squarespace with modern layouts, intuitive navigation, strong messaging, and mobile-first responsive design. Not just prettier, but clearer, stronger, and built to do its job.

See web design →
№ 04
Content strategy

Full-service Instagram and Facebook strategy, content creation, posting, and targeted engagement, with professional photography packages throughout Rabun County and the surrounding areas. I do not create content simply to fill a calendar. Every post should support the larger strategy.

See social systems →
№ 05
Video content

Authentic, UGC-style video content that feels human, believable, and relevant. I create videos inspired by real customer experiences to encourage interaction, build community, increase reach, and reduce the cost of traditional campaign content. Real stories travel farther.

See video packages →
№ 06
Live experiences

Event concept development, marketing, design, and execution for in-person and virtual experiences, from intimate gatherings to 700-person galas, with more than 30 years of event-planning expertise on the team. I do not just plan events. I create reasons for people to show up, participate, and remember the brand behind them.

See event services →
№ 07
Strategic alliances

Partnerships, collaborations, sponsorships, and strategic alliances designed to solve problems and create lasting value for everyone involved. I identify shared audiences and complementary resources. Everyone contributes, everyone gains, and everyone benefits.

See partnerships →
№ 08
Consulting & Startups
Business strategy

Beyond marketing, I provide strategic support through the entire life of a business: consultancy, strategy and planning, startup incubation, early-stage acceleration, growth strategy, product and service development, pitch decks, budget planning, A/B testing, analytics, process optimization, and customer, market, and USP identification. I help turn ideas into businesses, and businesses into stronger, more profitable operations.

Talk strategy →
See Pricing and Packages